Global Experts Driving Change
We are an international team of researchers focusing our expertise in the areas of behavioral research, circular and sustainable consumption, innovations, health-related behavior, judgment and decision making, environmental psychology, aesthetics and social influence.
About us
Research and expertise
The results of our work are published in journals listed in the UTD Top 100 Business School Research Rankings™,the Financial Times TOP50 journals list and the Association of Business Schools Academic Journal Guide (AJG). Among others we have published in journals such as the Journal of International Business Studies, Journal of International Marketing, Journal of Business Research, Journal of Research in Marketing, Psychological Science, Appetite, Food Quality & Preference, and others.
Our different backgrounds allow us to approach research questions from innovative angles. We have the ability to use and integrate knowledge from different disciplines: consumer behavior, psychology, geopolitics, and management. The group’s empirical research covers a diverse range of methodological approaches such as structural equation modeling and experimental design. Moreover, due to our long-standing experience within the corporate world, we are able to bring social and economic relevance to the research.
Our research projects have been carried out in collaboration with the following universities, research centres, and networks.
About us
Research and expertise
The results our work are published in journals listed by The UTD Top 100 Business School Research Rankings™, Financial Times TOP50 journals list and Association of Business Schools Academic Journal Guide (AJG) journal list. Among others we have published in journals such as the Journal of International Business Studies, Journal of International Marketing, Journal of Business Research, Journal of Research in Marketing, Psychological Science, Appetite, Food Quality & Preference, and others.
Our different backgrounds allow us to approach research questions from innovative angles. We have the ability to use and integrate knowledge from different disciplines: consumer behavior, psychology, geopolitics, and management. The group’s empirical research covers a diverse range of methodological approaches such as structural equation modeling and experimental design. Moreover, due to our long-standing experience within the corporate world, we are able to bring social and economic relevance to the research.
We actively pursue research collaborations with globally leading universities, research centers and networks: Cornell University, Groningen University, VU Amsterdam University, Vienna University of Economics and Management, KU Leuven, Vienna University, University of Tokyo, and others.
Our expertise
Areas of research
01.
Behavioral research
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02.
Circular and sustainable consumption
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03.
Innovations
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04.
Health-related behavior
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05.
Judgment and decision making
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06.
Environmental psychology
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Animal Contact
Personal Contact
Air Transmission
Contaminate Object
Covid-19 Contagion
How does COVID-19 Spread?
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Research
Recent publications
2026
Simpson et al.
How Norms Depend on the Presence and Status of Observers: The Relational Contingency of Everyday Behaviors in 90 Societies. American Sociological Review (accepted for publication)
2025
Kaminskiene, Z., Barsyte, J., Dewitte, S., & Uzdavinyte, E.
The meaningful, the open-minded or the greedy? Diverging effects of distinct traits on sustainable and circular consumption. European Journal of Marketing, 59(13), 419-451. https://doi.org/10.1108/EJM-10-2023-0808
2025
Kaminskienė, Ž., Baršytė, J., & Uždavinytė, E. M.
Through sadness to sustainability: How meaning threat sparks sustainable consumption. Organizations and markets in emerging economies., 16(2), 462-481. https://doi.org/10.15388/omee.2025.16.20
2025
Eriksson, K., Strimling, P., Vartanova, I., Simpson, B., Persson, M., Abdi, K. A., ... & Stoyanova, K.
Research
Recent publications
2023
Botchway, E., Verpooten, J., van der Beken, I., Baršytė, J., & Dewitte, S.
The Endowment Effect in the Circular Economy: Do Broken Products Face Less of a Trading Barrier Than Intact or Repaired Ones?. Sustainability, 15(15), 11813
2023
Uzdavinyte, E., & Kaminskiene, Z.
Low Consumer Social Responsibility Increases Willingness to Buy from Large vs. Small Companies. Organizations and Markets in Emerging Economies, 14(1 (27)), 152-170.
2021
Vohs, K. D., Schmeichel, B. J., … Gineikiene, J., …Lohmann, S., Gronau, Q. F., Finley, A. J., Ainsworth, S. E., ... & Albarracín, D.
A multisite preregistered paradigmatic test of the ego-depletion effect. Psychological Science, 32(10), 1566-1581. (IF 10.017, ABS AJG - rank 4*)
2021
Agostini, M., & van Zomeren, M.
2020
Fennis, B. M., Gineikiene, J., Barauskaite, D., & van Koningsbruggen, G. M.
Nudging health: Scarcity cues boost healthy consumption among fast rather than slow strategists (and abundance cues do the opposite). Food Quality and Preference, 85, 103967.
Covid-19 Prevention
Take steps to protect yourself
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Stay at home
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Cover caugh & sneezes
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Wear a facemask
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Clean & disinfectant
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